Oriental Selection begins live stream in Xiangxi

From April 20 to 21, Oriental Selection launched the first live stream show in Fenghuang Ancient Town, a newly established 5A-level scenic area.

Beside the Tuojiang River and the stilted buildings, popular streamers, dressed in exquisite Miao and Tujia costumes, introduced Hunan’s history and culture, landscape scenery, ethnic customs in detail through the Oriental Selection App, Douyin, Taobao and other platforms, and promoted more than 100 kinds of featured products in Hunan such as cured meat, Longshan lily, silver jewelry, and silk quilts. It attracted more than 40,000 viewers online within one minute, with continuous orders placed. There were also many wonderful programs staged during the live stream, such as Miao drum dance and live-action performances like “The Border Town” as well as “Fenghuang Yangzi”, which received praise from netizens.

Xiangxi Prefecture has beautiful natural scenery, splendid historical and cultural heritage, and rich ethnic customs. It is the only national cultural and ecological protection area in Hunan, and also the only autonomous prefecture in the country that has both world cultural heritage and world geological parks. It is recognized as a national key ecological functional area and a national forest city. There is Laosicheng, a World Cultural Heritage Site, Fenghuang Ancient Town, a National Historical and Cultural City, 1 world representative intangible cultural heritage project, 28 national intangible cultural heritage projects, 178 traditional Chinese villages, and 41 Chinese ethnic minority characteristic villages.

Based on its own development characteristics, Xiangxi Prefecture has made efforts to promote the integration of agriculture, tea, and tourism, and accelerated its pace in its development through short videos and live streaming. Two thirds of the poverty-stricken population in the prefecture have achieved stable income growth through green ecological industries. The “Mysterious Xiangxi” cultural tourism industry has become an important driving force for rural revitalization. The historical context of rural areas has been effectively protected, and more than 500,000 people have gained jobs through tourism. The tertiary industry, with tourism as the focus, has contributed more than 70% to GDP growth.

Xiangxi Prefecture is sparing no effort to build a well-known tourist destination domestically and internationally and the first one-hundred-billion-yuan industry in the prefecture.

Oriental Selection will also hold live stream sessions at well-known scenic areas in Changsha, Hengyang, Zhangjiajie, and other places of Hunan until April 25 to share Hunan cuisine and appreciate Hunan scenery with viewers nationwide.